MBA in Sales and Marketing: A Complete Guide
One of the most popular business administration specialties is an MBA in Sales & Marketing. It gives students a thorough grasp of industry trends, sales tactics, branding initiatives, and consumer behavior. This program is perfect for individuals who want to pursue a lucrative career in sales, advertising, digital marketing, brand management, and market research. Businesses in today’s cutthroat business environment need qualified experts who can generate income and design successful marketing programs. Candidates who earn an MBA in Sales and Marketing are prepared for success in the fast-paced field of sales and marketing by gaining the necessary knowledge and practical skills.
MBA in Sales and Marketing Overview
| Particulars | Details |
| MBA in Marketing Course Level | Postgraduation |
| MBA in Marketing Modes of Study | Full-time, Part-time, Online, Distance |
| MBA in Marketing Course Duration | Two years |
| MBA in Marketing Entrance Exams | CAT, MAT, XAT, CMAT, SNAP, etc. |
| MBA in Marketing Course Fees | INR 3 to INR 25 Lakh |
| MBA in Marketing Average Salary | INR 5 to INR 20 LPA |
| MBA in Marketing Job Profiles | Marketing Manager, Sales Manager, Head Of Digital Marketing, Market Research Analyst etc. |
| MBA in Marketing Top Colleges | IIM Calcutta, IIM Lucknow, XLRI, NMIMS, Symbiosis Institute of Business Management, etc. |
About MBA in Sales and Marketing
Planning, organizing, and controlling the management components and marketing management are covered in an MBA in Sales and Marketing, which aids in job placement following completion of the program. Only those who have completed a three-year bachelor’s degree program in any field or a BBA program from an accredited institution or university are eligible to enroll in the course. Online or offline applications are available to all interested applicants. To get admitted to this course, they must take an entrance exam, participate in a group discussion, and then have a face-to-face interview.
One may decide to become a sales and marketing manager, sales specialist, growth manager, frontline executive, pre-sales associate, sales and marketing executive, and so on. Higher degree holders with additional sales and marketing-related abilities may be promoted in their positions. In India, a new employee can make between INR 6.50 and 10 LPA, while a seasoned expert can make up to INR 14 LPA.
Why Study an MBA in Sales and Marketing?
- You may work in a variety of industries with an MBA in Sales & Marketing, including banking, media, retail, advertising, and tourist consulting.
- You may learn how to create a firm to draw in investors in this course, as well as how to handle cash flow and financial predictions.
- One can pursue more studies, such as a PhD in Sales and Marketing, with an MBA in Sales and Marketing.
- After completing this course, candidates interested in a career in sales and marketing can find possibilities. This course teaches students how to interact with customers and clients in the workplace and commercial world.
- This training aids in understanding the current state of sales and marketing trends. This course expands career opportunities in sales and marketing by offering a theoretical and practical basis.
Eligibility
- Candidates in the reserved category must have a minimum score of 45%.
- To apply for this course, students must have graduated from an accredited institution.
- The fundamental requirement for enrollment in this course is a minimum of 50% at the undergraduate level.
Admission Process
- Both online and offline applications are accepted for the course. They must turn in all the necessary paperwork, including their voter ID card, proof of address, bachelor’s degree mark sheet and diplomas, and their Aadhar card.
- Typically, entrance exam scores, in-person interviews, and group discussion performance are used to determine admission to this course.
- To apply for this course, candidates must have at least 50% of their bachelor’s degree completed.
MBA in Sales and Marketing Syllabus
| Semester I | Semester II |
| Financial Accounting and Reporting | Corporate Finance |
| Management Theory and Practices | Organizational Behavior |
| Research Methodology and Statistics | Operations Management |
| Decision Sciences | Human Resources Management |
| Managerial Economics | Marketing Management |
| Information systems for managing business | Macroeconomic theory and policy |
| Semester III | Semester IV |
| Business communication-I | Business communication- II |
| Software lab. | Personality development lab |
| Strategic management | Project management |
| Entrepreneurship management | International business and business ethics |
| Summer training evaluation | Capstone project |
MBA Sales and Marketing Fee Structure
The cost of an MBA course in sales and marketing varies depending on the institution. Both the ownership of the institutes and the placement facilities offered by the students determine this. An MBA in Sales and Marketing often costs less than Rs. 10 lakhs.
Career Options after MBA in Sales and Marketing
Sales Manager: The individual in charge of the sales team’s ongoing growth and development is known as a sales manager. To meet sales targets, he or she creates and applies charts and plans.
PR Manager: A professional who assists a business in managing its public image is known as a PR manager. He or she is in charge of creating and carrying out a company’s successful branding and marketing plans.
Brand Manager: A brand manager is in charge of creating the company’s image and making sure that its clients are happy with the goods and services the business provides. Additionally, they guarantee that a company’s services strictly adhere to quality standards.
Marketing Manager: A marketing manager is accountable for all parts of the company’s marketing strategy. He or she assists the many departments in achieving their objectives by coordinating all of their marketing initiatives.
Conclusion
Students pursuing an MBA in Sales and Marketing are prepared for dynamic jobs in marketing management, digital marketing, and market research by gaining fundamental skills in branding, consumer behavior, and sales methods. This curriculum provides leadership chances and attractive employment prospects due to the high industry demand. Graduates acquire both academic and practical knowledge, which makes them useful in cutthroat corporate settings.
