MBA in Marketing Management in USA: A Comprehensive Guide
As any company’s backbone, marketing is one of the most exciting and fulfilling professions. Earning an MBA in Marketing Management gives professionals the tools they need to succeed in this dynamic field, opening up countless prospects. The breadth, advantages, and career prospects of an MBA in Marketing Management will all be covered in this article.
What is an MBA in Marketing Management?
The goal of the MBA Marketing Management program is to equip highly driven individuals for responsible positions in sales, marketing, and other service-related fields. The program helps learners understand the relationships between the numerous complex duties of marketing operations and develops the analytical skills required to identify global business opportunities. Aspiring corporate executives who complete the program will have the scientific mentality and abilities needed to manage senior management responsibilities in a variety of marketing sectors, including digital and social media marketing.
Graduates of Sharda University’s marketing master’s degree will get a comprehensive understanding of a variety of subjects, such as customer behavior, marketing strategies, distribution, and selling tactics. Students may also look forward to receiving practical experience working on actual projects and learning the subtleties of the marketing functional area. The ultimate goal is to develop progressive leaders who provide value to the companies they work for.
MBA in Marketing Management Skills Required
- Active Learner
- Critical Approach
- Leadership Skills
- Entrepreneurial Skills
- Communication Skills
- Creative and Innovative
- Time Management Skills
- Analytical and Strategic Thinking
MBA in Marketing Management Subjects
Semester 1
- Management Concepts
- Business Environment
- Managerial Economics
- Financial Management
- Marketing Management
- Financial and Cost Accounting
- Statistical Analysis and & Operations Research
Semester 2
- Consumer Behaviour
- Marketing Management
- Advertising Management
- Human Resource Management
- Cost and Management Accounting
- Accounting and Managerial Decisions
- Production and Operations Management
Semester 3
- E-Commerce
- Industrial Marketing
- Retail Management
- International Business
- Strategic Management
- Service Marketing and CRM
- Entrepreneurship Development
Semester 4
- Total Quality Management
- Management Control Systems
- Product and Brand Management
- Management Information System
- Sales and Distribution Management
- Integrated Marketing Communication
- Logistics and Supply Chain Management
MBA Entrance Exams
- CAT: One of the most significant and challenging tests in India is the Common Admissions Test. Candidates who pass the test with high scores get admitted to the best MBA programs.
- MAT: In India, the Management Aptitude Test is administered four times a year. Students who score well on the test can get admitted to Indian business schools.
- CMAT: The National Test Agency, or NTA, administers the Common Management Aptitude Test at the national level. After the CAT, it is the second most taken exam.
- GMAT: For individuals interested in pursuing an MBA, GMAC offers an online exam called the Graduate Management Admission Test. Many nations around the world, including India, take the exam results into account when admitting students to MBA programs.
Eligibility Criteria
| For National Students | Graduation with minimum 50% marks.Proficiency in English communication.SUAT (Online Test)orMAT with 75% percentile or above score.orCAT/XAT with 65% percentile or above score followed by Group Discussion & Personal Interview. |
| For International Students | For overseas applicants, the eligibility requirement for all programs is a minimum score of 50% on the qualifying exam and completion of the required coursework for admission to the program of choice. |
Top MBA Marketing Management Job Roles
- SEO Manager
- Asset Manager
- Brand Manager
- Product Manager
- Marketing Analyst
- Marketing Executive
- Advertising Management
- Director of Public Relations
- Digital Marketing Executive
- Business Development Manager
Conclusion
Your path to a fulfilling and exciting career begins with earning an MBA in Marketing Management. This curriculum prepares professionals for success in a variety of marketing professions by emphasizing strategic thinking, leadership, and analytical abilities. Opportunities range from brand management to SEO. To reach your full potential and take the lead in marketing, get your MBA now!
